Pei Explains Why Nothing Did Not Enter the U.S. At the Very Beginning, Claims That There Was a Ton of Technical Assistance Required
It is astonishing that the Nothing Phone (1) launched in 40 countries, and yet, the U.S. was not among them. Pei talks to CNBC in the latest interview and explains why the mid-ranger could not arrive there and take on the iPhone. Canada is also another market that Nothing ignored, but it could have been for the same reason. The company has been backed by iPod creator Tony Fadell and Alphabet’s VC division GV, so it is highly likely that Pei used their knowledge and resources to obtain significant information on how to penetrate the U.S. market with the Phone (1). The founder also believes that consumers in this country have shown immense interest, believing that as soon as he launches there, the smartphone would be an instant success. About a third of the sales of the Nothing Ear (stick), the company’s pair of wireless earphones, came from the U.S., so naturally, the interest is there. However, the smartphone market is an insanely crowded space, and the Phone (1) needs to be competitively priced if it is going to succeed. After all, it does not feature a flagship chipset or an insanely top-tier camera, which means, at the very least, it is going to compete against Apple’s most affordable offering, the iPhone SE. We will see what Nothing’s strategy with the Phone (1) will be going forward, and we will update our readers in the future. News Source: CNBC
